Marc Karasu is branding, media and digital marketing expert resource.
I enable you to build your brand, increase acquisition marketing metrics and spend advertising budget more efficiently across traditional and digital media so you build your business and generate incremental revenue.

My blend of large company, advertising agency, digital startup and entrepreneurial experience make me a complete B2C and B2B business solution to meet your businesses marketing and sales objectives and goals - giving you "Just What You Need" to get the job done.

I have the real world and successful marketing experience to help many kinds of companies in different categories from large established brands to startups. I bring you the experience of a hands on leader, manager and marketer. I work with your management team or existing ad agency, marketing department or resources to provide fresh perspective, insight and problem solving. I work with you to efficiently build your brand, metrics and sales through integrated marketing by being more strategic, targeted and innovative.

I give you "Just What You Need." Think of it as Fat Free Marketing.

• Brand Architecture - Define your brand's opportunity, language and look and translate into sales pitches, messaging and marketing.
• Brand Positioning - Create an emotional 'sweet spot' for your brand that is ownable, defendable and compelling that allows you to connect with consumers and clients while building brand equity.
• Value Proposition - Create a value proposition from your positioning that clearly articulates your brands attributes allowing you build consumer and sales messaging.
• Tagline - Translate the value proposition into a tagline that captures the imagination of your users, builds brand equity and helps awareness.
• Creation of Advertising and Marketing - Create advertising briefs that generate compelling advertising. Evaluation of your current advertising campaigns and creation of new advertising that is built around your brand.
• Traditional Media Strategy - Show you where and how to buy media, at what levels and how to measure success and track buys.
• Online Media Plans Where and how to buy online advertising that is tailored to your niche and how to track ROI (return on investment) for those buys.
• Website Design and Navigation - How to increase user time on site, traffic and conversions while building brand equity and sales.
• Search Engine Marketing - Where and how to buy search marketing on Google and other internet outlets.
• Search Engine Optimization - Work with your CTO or programmers on how to configure your sites code and content using white hat techniques to maximize crawling by major search engines that improve your brands search ranking on search results pages of Google and other engines.
• Social Media - Leverage Facebook, Twitter, Pinterest and other emerging social media to build brand, traffic and sharing leading to increased revenue.
• Blogs, content and online reputation - Develop low cost programs that build content, online reputation and credibility leading to more recommendations.
• Digital Marketing - Social media, banners and promotions.
• Presentations - To you, your team or agency.

MAK Marketing and Advertising has established relationships with leading web designers, programmers and writers that we partner with as needed.