1. Marketing is not as easy as you think it is
2. If marketing didn't work you wouldn't be reading this
3. If you can't market it in a few words then your marketing is wrong
4. If you need marketing "Good, Fast, and Cheap" then pick any two because you can't have all three
5. You might not be creative enough to write your own advertising
6. Define what success looks like for your project
7. Understand what your metrics are and how they drive revenue to your business
8. Leave enough lead time to buy media and create the ads
9. Define your brand before you spend money
10. Stop wasting your marketing budget and hire MAK Consulting