MAK Marketing and Advertising Consulting: Experience
MAK Marketing and Advertising Consulting is led by Marc Karasu, a seasoned marketing and advertising professional whose experience crosses old and new media and includes companies both large and small. From creation of Super Bowl television commercials to Google adword media buys, from brand architecture to digital strategy Marc has proven hands-on brand, media, and digital marketing experience and a resume that includes some of the world's most well known and admired brands. He is regularly quoted in industry publications including the New York Times, Advertising Age, AdWeek and BrandWeek, among others. Marc also co-authored and published three books on careers under the Yahoo! publishing banner.
Yahoo! Work Experience:
As part of the Yahoo! HotJobs executive management team Marc led advertising and consumer and corporate marketing for Yahoo! HotJobs.com. In this capacity, he managed the positioning, strategy and communication of the Yahoo! HotJobs brand to various audiences through creative marketing and a multimedia advertising campaign. Additionally, he was responsible for Yahoo! HotJobs’ annual marketing budget and all media buys, agency relationships and consumer and corporate marketing plans. As team leader, Marc was also charged with the measurement and analysis of all HotJobs advertising and marketing metrics.
Advertising Agency Experience:
Marc has worked in Account Management at celebrated advertising agencies such as Dinoto Lee, Bartle Bogle Hegarty (BBH) and TBWA Chiat/Day where he worked extensively in the strategy, positioning, marketing, advertising and media for a client list that includes Absolut Vodka, Post Cereals, Seagram, Benetton Sportsystem, Reebok, ESPN, Icast.com and Champion, among others. Earlier in his career, Marc was both a Media Buyer at GM Mediaworks and Media Planner at Griffin Bacal Advertising Agency.
Education:
Marc holds a BS in Economics from the University of Connecticut and is actively involved in numerous advertising industry organizations.
Publications:
Marc Karasu is co-author of three titles under the Yahoo! publishing label.
