Marc Karasu is a marketing and advertising expert with 20 years experience in traditional and digital marketing including large companies, advertising agencies, start ups and as an entrepreneur.

From creation of Super Bowl television commercials to Google adword media buys, from brand architecture to digital acquisition strategy Marc has proven hands-on brand, media, and digital marketing experience and a resume that includes some of the world's most well known and admired brands. He is also a digital entrepreneur that created and built MeasuredUp.com a leading customer service review business that draws hundreds of thousands of visitors and companies every month. He is regularly quoted in industry publications including the New York Times, Advertising Age, AdWeek and BrandWeek, among others. Marc also co-authored and published three books on careers under the Yahoo! publishing banner and has written several published marketing and advertising articles.

EVP Marketing and Product OneWire.com
In this role Marc developed the brand positioning, value proposition, logo and tagline for OneWire. He built the marketing and product marketing departments and manages a team of 20. He developed and produced all BtoC and BtoB marketing, advertising and Pr as well as Media buying and planning and defined the product roadmap and features.

VP Advertising and Marketing Yahoo! Work Experience:
As part of the Yahoo! HotJobs executive management team Marc led advertising and consumer and corporate marketing for Yahoo! HotJobs.com. In this capacity, he managed the positioning, strategy and communication of the Yahoo! HotJobs brand to various audiences through creative marketing and a multimedia advertising campaign. Additionally, he was responsible for Yahoo! HotJobs’ annual marketing budget and all media buys, agency relationships and consumer and corporate marketing plans. As team leader, Marc was also charged with the measurement and analysis of all HotJobs advertising and marketing metrics.

MeasuredUp.com
Marc is also an entrepreneur who founded MeasuredUp.com a leading customer service review website that attracts tens of thousands of visitors and companies every month. MeasuredUp allows companies and consumers to connect and solve problems, answer questions and give advice. MeasuredUp has been extensively reviewed in the press including Crains, Brandweek and Time. AS a business owner he completely understands the importance of every marketing dollar in increasing traffic and sales.

Advertising Agency Experience in New York City:
Marc has worked in Account Management at celebrated advertising agencies such as Dinoto Lee, Bartle Bogle Hegarty (BBH) and TBWA Chiat/Day where he worked extensively in the strategy, positioning, marketing, advertising and media for a client list that includes Absolut Vodka, Post Cereals, Seagram, Benetton Sportsystem, Reebok, ESPN, Icast.com and Champion, among others. Earlier in his career, Marc was both a Media Buyer at GM Mediaworks and Media Planner at Griffin Bacal Advertising Agency.

Education:
Marc holds a BS in Economics from the University of Connecticut and is actively involved in numerous advertising industry organizations.

Publications:
Marc Karasu is co-author of three titles under the Yahoo! publishing label.