Yahoo! Work

Yahoo! Work

Over 6 years running the Yahoo! HotJobs brand Marc led the creation of the brand and produced hundreds of ads across many different media as well as site updates and sales collateral. In three consecutive years, HotJobs television commercials ran in the SuperBowl, the biggest advertising platform and viewing audience in the world. While at HotJobs Marc and his team and agency partners created over 20 TV commercials, dozens of radio commercials, print and outdoor advertisements, hundreds of online banner ads, plus television online cobranded cross-media promotions and complete sales force materials with corporate B-to-B collateral.

Outdoor: Examples of national outdoor advertisements:
Billboard marketing and advertising Bus marketing and advertising Bus marketing and advertising campaign Street marketing and advertising campaign Public marketing and advertising campaign Sidewalk marketing and advertising campaign Outdoor marketing and advertising campaign Public marketing and advertising campaign Public marketing and advertising campaign Public marketing and advertising campaign

Print: Examples of the dozens of Yahoo! HotJobs B-to-C and B-to-B national print ads produced:
Yahoo! print advertisement Yahoo! print advertisement Yahoo! print advertisement Yahoo! print advertisement

Cross Media Promotions: Examples of Cross Media Promotions, co branding and online games where Yahoo! HotJobs partnered with top rated television shows including The Apprentice, The Office, Queer Eye For The Straight Guy and Office Space as well as online digital promotions:
Yahoo! cross promotional advertising Yahoo! cross promotional advertisement Yahoo! cross promotional advertising Yahoo! cross promotional advertising microsite Yahoo! cross promotional advertising microsite Yahoo! cross promotional advertising microsite Yahoo! cross promotional advertising microsite

Sales: Examples of B-to-B Yahoo! HotJobs sales collateral, direct mail and trade show promotions created for the salesforce:
Trade show advertising Trade show advertising Direct mail campaign Direct mail campaign Direct mail campaign Sales collateral Sales collateral Sales collateral Sales collateral Sales collateral

Online: Examples of some online banners pulled from a collection of hundreds of banner ads:
Online marketing and advertising campaign Online media campaign Online ad campaign Internet marketing and advertising campaign Internet media campaign Internet ad campaign Web marketing and advertising campaign Web media campaign Web marketing and advertising campaign Online marketing and advertising campaign

Publications:
Marc Karasu is co-author of three titles under the Yahoo! publishing label.

Titles co-authored by marketing consultant Marc Karasu
 
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